Blogging is one of the best marketing strategies for therapists to bring in new clients, show their expertise, or educate potential clients. Contrary to popular belief, blogging is not that easy. You have to consider several things if you do not want to stain your reputation. Listed below are the top mistakes most bloggers commit when first starting out.
Inability To Post Regular Content
Web traffic does not come out of nowhere. Do not expect an instant influx of readers the moment you establish your new website. The best way to attract more audience is to add blog posts regularly depending on your capability. You may opt to create content once or twice a week, but you have to make sure that you’ll be consistent throughout.
Not Adding Images To The Blog Posts
Studies revealed that images are essential to your write-ups. They capture the eyes of potential readers and entice them to check out your content. It also gives out the message that they are not reading boring content, hence increasing the length of their stay on your website. Lastly, putting pictures increases the number of likes and shares it gets on social media.
Not Using On-Page SEO
Not using search engine optimization (SEO) is most likely the most common mistake therapists commit in their blogs. There are several times that readers see titles like “What You Should Do In Therapy” or “My Thoughts About Mental Health.” Believe it or not, these posts will not rank high enough in the Google search results due to its vagueness.
When drafting your content, make sure to familiarize yourself with the basics of SEO. Experts programmed search engines to look for various indicators to determine what the post is all about. Examples of this include:
- Placing a particular keyword in the title of your blog post
- Putting the same keyword on the first paragraph of your write-up
- Creating simple URLs which houses a keyword within
- Using proper file names, tags, and links when attaching images
Taking note of all of these will give you a better fighting chance in the SEO world. It will also enable you to increase your web traffic, which you can translate to potential clients.
Posting Blogs Without Value
Do you use your blog to post a review about a particular YouTube video? Or are you only using it to publish occasional announcements about your promos, events, and clinic? If you are doing either one or even both of these tactics, then your blog is not going to work out. This approach feels like you are treating your blog just like a Facebook or Twitter page.
Remember, your website should be a knowledge bank or hub of information and expertise in your field. It should offer content that other readers won’t be able to read from typical social media sites. There’s nothing wrong with your promotions or review. What’s important is that you give it context and place some other value-adding details which will make your blog post unique from the other ones.
Failing To Link
If you want other bloggers to promote your page, you should learn how to link to your posts internally and externally. Internal links refer to links that go to the other parts of your website. It may be placed there to promote similar blog topics, or it can also connect the reader to your call-to-action page. On the other hand, external links are links that present you to other connected websites. External links can go to your reference websites or your sponsors.
Closing The Comment Section
Many therapists out there close the comment section because they are afraid others might call them out or judge on their post. It should not be the case. As a blogger, you should ready yourself from all of these backlashes and feedback which you can then use as a basis and inspiration in improving your website.
At the same time, blogging is all about building relationships. Let your readers interact with other visitors so they will feel more valued. You can also talk to them by replying in the comment section. This way, they’ll feel more connected and trusting toward you.
Review your blog and check whether you’re committing any of these top mistakes. If you are, don’t fret! These things are easy to fix—no need to hire the top programmers out there.
So, what are you waiting for? Adopt all of these strategies now, and you’ll be on your way to being an effective therapist-blogger out there!